Purpose – The aim of this research is to reveal the security‐related outsourcing strategies of the public sector and the military and the relevant logistics outcomes by examining buying tactics. Design/methodology/approach – A tentative model was devised from theoretical literature of how...

Purpose – The purpose of this paper is to develop the lifecycle and teleology process theory illustrations by uniting processes and their outcomes based on their being bounded in time. Design/methodology/approach – The study combines objective and subjective ontological approaches to...

Purpose – The purpose of this paper is to describe company renaming as a process among small firms, including the events and actors in and the reasons for company renaming. Design/methodology/approach – The study presents an interpretative narrative process research approach. The empirical...

Purpose – The purpose of the paper is twofold: first, to examine how managers and employees in start‐ups understand and define a corporate brand; and second, to reveal how corporate brand co‐creation with different stakeholders is executed in companies in their start‐up phase....

Purpose – The purpose of this paper is to apply theory and techniques from the services and marketing literature to a supply-chain context consisting of a shipper or seller, a customer or buyer and a third-party logistics service provider (3PL) to investigate corporate brand equity resulting...