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Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth : is there a relationship between these two constructs?

Gupta, Nitin - In: Young consumers : insight and ideas for responsible … 12 (2011) 4, pp. 361-369

Persistent link: https://www.econbiz.de/10009425030

The impact of globalization on consumer acculturation : a study of urban, educated, middle class Indian consumers

Gupta, Nitin - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 41-58

Persistent link: https://www.econbiz.de/10009492374

The differential effects of financial development on India’s industrial performance

Gupta, Nitin - 2011

Persistent link: https://www.econbiz.de/10009410702

Globalization does lead to change in consumer behavior : an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects

Gupta, Nitin - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 251-269

Persistent link: https://www.econbiz.de/10009269546

Impact of elasticities of substitution, technical change, and labour regulations on labour welfare in Indian industries

Gupta, Nitin - 2012

Persistent link: https://www.econbiz.de/10009564394

Understanding acculturation of consumer culture in an emerging market : an analysis of urban, educated, middle-class Indian consumers

Gupta, Nitin - In: International journal of emerging markets 8 (2013) 1, pp. 24-40

Persistent link: https://www.econbiz.de/10009737637

An evaluation of alternative business excellence models using AHP

Gupta, Nitin; Vrat, Prem - In: Journal of Advances in Management Research 17 (2019) 2, pp. 305-331

Purpose: The purpose of this paper is to compare some major National Quality Award/Business Excellence Models (NQA/BEM) in terms of the criteria employed and their relative weights. It shows that these models vary both in terms of criteria and their weights. Whereas some of them are changing...

Persistent link: https://www.econbiz.de/10012186210

Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands : a developing country perspective

Srivastava, Ankur; Gupta, Nitin; Rana, Nripendra P. - In: International Journal of Emerging Markets (2021)

Purpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions (PIs) towards foreign and local brands. Design/methodology/approach: The responses were collected on a...

Persistent link: https://www.econbiz.de/10012639014

Stochastic comparisons in systems with Frèchet distributed components

Gupta, Nitin; Patra, Lakshi Kanta; Kumar, Somesh - In: Operations research letters 43 (2015) 6, pp. 612-615

Persistent link: https://www.econbiz.de/10011416328

Customer perception of services based on the SERVQUAL dimensions : a study of Indian commercial banks

Bose, Sunny; Gupta, Nitin - In: Services marketing quarterly 34 (2013) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10009726520