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Exploring the relationship between media sentiments and market capitalization in 32 FTSE-350 firms

Abimbola, Temi - In: Contemplating corporate marketing, identity and …, (pp. 120-121). 2010

Persistent link: https://www.econbiz.de/10008647516

Brand strategy as a paradigm for marketing competitiveness

Abimbola, Temi - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 177-179

Persistent link: https://www.econbiz.de/10009524438

Brand new territory : leadership, practice and research agenda

Abimbola, Temi - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 163-164

Persistent link: https://www.econbiz.de/10009524652

Brand organisation identity and reputation : bold approaches to big challenges

Abimbola, Temi - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 219-220

Persistent link: https://www.econbiz.de/10009524660

The effects of entrepreneurial marketing on born global performance

Kocak, Akin; Abimbola, Temi - 2009

Purpose - The purpose of this paper is to investigate born global (BG) business organizations that (from or near their founding) seek superior performance. Design/methodology/approach - The methodology is based on a multi-case analysis of interviews conducted with five BG enterprises in which it...

Persistent link: https://www.econbiz.de/10009468811

Brand, identity and reputation in SMEs and entrepreneurial organisations

Abimbola, Temi (contributor) - 2007

Persistent link: https://www.econbiz.de/10003739508

Guest editorial: Brand, organisational identity and reputation in SMEs : an overview

Abimbola, Temi; Vallaster, Christine - In: Qualitative market research : an international journal 10 (2007) 4, pp. 341-348

Persistent link: https://www.econbiz.de/10003739513

Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective

Abimbola, Temi; Kocak, Akin - In: Qualitative market research : an international journal 10 (2007) 4, pp. 416-430

Persistent link: https://www.econbiz.de/10003739556

The effects of entrepreneurial marketing on born global performance

Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4/5, pp. 439-452

Persistent link: https://www.econbiz.de/10009523110

Conceptualising the notion of corporate brand covenant

Otubanjo, Olutayo; Abimbola, Temi; Amujo, Olusanmi - In: The journal of product & brand management 19 (2010) 6, pp. 410-422

Persistent link: https://www.econbiz.de/10008772550