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Attitudes towards offensive advertising : Malaysian Muslims' views
De Run, Ernest Cyril; Butt, Muhammad Mohsin; Fam, Kim-shyan - In: Journal of Islamic marketing : JIMA 1 (2010) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10009956380
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Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10009972105
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Editorial
Fam, Kim-Shyan; Gazley, Aaron; Jozsa, Laszlo - In: The international review of retail, distribution and … 22 (2012) 3, pp. 241-243
Persistent link: https://www.econbiz.de/10009985455
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Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?
Fam, Kim-Shyan; Waller, David S.; Run, Ernest Cyril de; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 1, pp. 144-161
Persistent link: https://www.econbiz.de/10010063337
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Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy; Fam, Kim-shyan; Holdsworth, David K. - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10009890300
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The influence of religion on Islamic mobile phone banking services adoption
Sun, Susan; Goh, Tiong; Fam, Kim-shyan; Xue, Yang - In: Journal of Islamic marketing : JIMA 3 (2012) 1, pp. 81-98
Persistent link: https://www.econbiz.de/10010008747
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International business research : a retrospective
Hyman, Michael R.; Yang, Zhilin; Fam, Kim-shyan; … - In: The open business journal 1 (2008) 1, pp. 67-95
Persistent link: https://www.econbiz.de/10010017478
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Guest editorial: Special issue : the female consumer in the 21st century
Johnstone, Micael-Lee; Fam, Kim-shyan - In: Qualitative market research : an international journal 16 (2013) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10010159523
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Attributes of Likeable Television Commercials in Asia
Fam, Kim-Shyan - In: Journal of advertising research 48 (2008) 3, pp. 418-432
Persistent link: https://www.econbiz.de/10008107589
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Like it or not: differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10009821355