//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Theoretical approaches to the...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingmanagement
17,111
Marketing management
16,522
Produktentwicklung
10,032
New product development
9,194
Innovation
5,603
Innovationsmanagement
4,275
Innovation management
4,138
Marketing
3,738
Theorie
3,707
Theory
3,688
Consumer behaviour
3,468
Konsumentenverhalten
3,450
Produktlebenszyklus
2,929
Product life cycle
2,769
Deutschland
2,323
Relationship marketing
2,258
Beziehungsmarketing
2,251
Germany
2,237
USA
2,106
United States
2,037
Brand management
1,548
Markenführung
1,539
Unternehmenserfolg
1,500
Firm performance
1,490
Strategisches Management
1,459
Online-Marketing
1,236
Internet marketing
1,196
Produktgestaltung
1,195
Strategic management
1,154
SME
1,150
Gentechnisch erzeugtes Produkt
1,149
KMU
1,148
Genetically modified product
1,139
Product design
1,133
Social Web
979
Social web
978
Lieferantenmanagement
936
Supplier relationship management
936
Marktforschung
839
Erfolgsfaktor
804
more ...
less ...
Online availability
All
Undetermined
8,088
Free
4,066
Type of publication
All
Article
18,838
Book / Working Paper
12,933
Journal
65
Other
7
Type of publication (narrower categories)
All
Article in journal
14,328
Aufsatz in Zeitschrift
14,328
Aufsatz im Buch
3,524
Book section
3,524
Hochschulschrift
2,130
Graue Literatur
2,108
Non-commercial literature
2,108
Thesis
1,671
Working Paper
1,330
Arbeitspapier
1,267
Collection of articles of several authors
1,010
Sammelwerk
1,010
Case study
829
Fallstudie
829
Lehrbuch
818
Textbook
695
Bibliografie enthalten
628
Bibliography included
628
Aufsatzsammlung
558
research-article
402
Konferenzschrift
340
Dissertation u.a. Prüfungsschriften
265
Ratgeber
228
Guidebook
213
Conference proceedings
187
Conference paper
140
Konferenzbeitrag
140
Reprint
127
Handbook
122
Handbuch
122
Glossar enthalten
112
Glossary included
112
Collection of articles written by one author
92
Sammlung
92
Amtsdruckschrift
77
Government document
77
Forschungsbericht
60
review-article
59
Festschrift
51
Article
47
more ...
less ...
Language
All
English
24,574
German
6,479
Undetermined
566
French
122
Polish
47
Russian
38
Spanish
26
Hungarian
24
Italian
20
Dutch
16
Swedish
13
Ukrainian
11
Portuguese
7
Romanian
5
Bulgarian
3
Slovak
3
Danish
2
Turkish
2
Valencian
1
Czech
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Kotler, Philip
124
Bruhn, Manfred
107
Herstatt, Cornelius
107
Homburg, Christian
96
Meffert, Heribert
77
Pepels, Werner
61
Di Benedetto, C. Anthony
48
Brem, Alexander
46
Keller, Kevin Lane
46
Calantone, Roger J.
45
Sheth, Jagdish N.
42
Anderson, Kym
41
Backhaus, Klaus
41
Kumar, V.
41
Tomczak, Torsten
41
Kirchgeorg, Manfred
40
Bauer, Hans H.
37
Wiedmann, Klaus-Peter
37
Cooper, Robert G.
34
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
34
Vrontis, Demetris
34
Albers, Sönke
33
O'Cass, Aron
33
Song, Michael
33
Kitchen, Philip J.
32
Brettel, Malte
31
Piercy, Nigel
30
Burmann, Christoph
28
Kerin, Roger A.
28
Berndt, Ralph
27
Di Benedetto, Anthony
27
Lüthje, Christian
27
Peter, Jerome Paul
27
Varadarajan, Rajan
26
Kuß, Alfred
25
McDonald, Malcolm
25
Reinecke, Sven
25
Belz, Christian
24
Diller, Hermann
24
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
113
American Marketing Association
58
National Bureau of Economic Research
55
OECD
51
Books on Demand GmbH <Norderstedt>
24
Verlag Dr. Kovač
23
IGI Global
20
European Society for Opinion and Marketing Research
17
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
17
RWTH Aachen
16
Verlag Franz Vahlen
16
Institut für Technologie- und Innovationsmanagement <Hamburg>
15
Fördergesellschaft Marketing an der Universität Augsburg
14
Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
13
Gesellschaft Entwicklung, Konstruktion, Vertrieb
12
Springer-Verlag GmbH
12
Centre for International Economic Studies
10
Duncker & Humblot
10
Edward Elgar Publishing
10
Haufe-Lexware GmbH & Co. KG
10
De Gruyter Oldenbourg
9
Fachhochschule Reutlingen / European School of Business
9
European Association of Agricultural Economists - EAAE
8
Europäische Kommission
8
Harvard Graduate School of Business Administration
8
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
8
INSEAD
8
NetLibrary, Inc
8
Wiley-VCH
8
Chartered Institute of Marketing
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Friedrich-Schiller-Universität Jena
7
Information Resources Management Association
7
Shaker Verlag
7
UVK Verlagsgesellschaft mbH
7
Verlag Dr. Hut <München>
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
epubli GmbH
7
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
7
AMACOM
6
more ...
less ...
Published in...
All
Journal of business research : JBR
510
The journal of product innovation management : an international publication of the Product Development & Management Association
380
Industrial marketing management : the international journal for industrial and high-tech firms
377
SpringerLink / Bücher
346
Journal of strategic marketing
207
International journal of production research
178
International journal of product lifecycle management : IJPLM
171
International journal of product development : IJPD
167
International journal of production economics
167
International journal of innovation management
165
Europäische Hochschulschriften / 5
162
The journal of business & industrial marketing
150
Journal of the Academy of Marketing Science
148
Journal of marketing
141
Journal of marketing management : MM
137
European journal of marketing : EJM
134
IEEE transactions on engineering management : EM
130
Technological forecasting & social change : an international journal
127
Management science : journal of the Institute for Operations Research and the Management Sciences
122
European Journal of Marketing
111
Journal of marketing communications
110
Springer eBook Collection
110
Technovation : the international journal of technological innovation, entrepreneurship and technology management
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Gabler Edition Wissenschaft
101
Marketing intelligence & planning
99
International journal of technology management : IJTM
98
Journal of retailing and consumer services
95
Research policy : policy, management and economic studies of science, technology and innovation
86
Marketing Intelligence & Planning
83
International journal of technology marketing : IJTMkt
77
International journal of innovation and technology management
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
R & D management
74
European journal of operational research : EJOR
73
Faculty & research / Insead : working paper series
72
Journal of marketing research : JMR
69
Harvard-Business-Manager : das Wissen der Besten
67
Technology analysis & strategic management
67
Journal of engineering and technology management : JET-M
66
more ...
less ...
Source
All
ECONIS (ZBW)
29,284
USB Cologne (EcoSocSci)
1,345
Other ZBW resources
635
RePEc
348
EconStor
127
USB Cologne (business full texts)
70
BASE
31
OLC EcoSci
2
ArchiDok
1
more ...
less ...
Showing
51
-
60
of
31,843
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Sustainable lifestyles : nachhaltige Produkte, Dienstleistungen und Lebensstile hervorbringen: Analyse von Lebensstiltypologien, Gestaltungsmöglichkeiten für Unternehmen, Einbindun...
Heiler, Florian
;
Schmalnauer, Martina
;
Schmutz, Petra
; …
-
2009
Persistent link: https://www.econbiz.de/10003809534
Saved in:
52
Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian
;
Bornemann, Torsten
;
Totzek, Dirk
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
Saved in:
53
Production
Scoville, G. P.
-
1934
Persistent link: https://www.econbiz.de/10003450349
Saved in:
54
The launch timing of new and dominant multigeneration technologies
Mireles, Carlos Hernández
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665058
Saved in:
55
Predicting a new brand's life cycle trajectory
Waage, Frenck
- In:
Advances in business and management forecasting
7
(
2010
),
pp. 121-134
Persistent link: https://www.econbiz.de/10008666557
Saved in:
56
Application of modularity in world automotive industries : a literature analysis
Shamsuzzoha, A. H. M.
;
Helo, Petri T.
;
Kekaäe, Tauno
- In:
International journal of automotive technology and …
10
(
2010
)
4
,
pp. 361-377
Persistent link: https://www.econbiz.de/10008697504
Saved in:
57
Lightweight product lifecycle information management for small enterprises
Ding, Lian
;
Ball, Alexander
;
Patel, Manjula
;
Mullineux, Glen
- In:
International journal of product lifecycle management : …
5
(
2011
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10008904131
Saved in:
58
Industrial evolution through complementary convergence: the case of IT security
Frøslev Christensen, Jens
- In:
Industrial and corporate change
20
(
2011
)
1
,
pp. 57-89
Persistent link: https://www.econbiz.de/10008906480
Saved in:
59
Logistikgerechte
Produktentwicklung
Schulze, Sven
-
2011
Persistent link: https://www.econbiz.de/10008906717
Saved in:
60
Development of Product Lifecycle Management metrics : measuring the impact of PLM
Tomovic, Cynthia L.
;
Ncube, Lisa B.
;
Walton, Abram
; …
- In:
International journal of manufacturing technology and …
19
(
2010
)
3/4
,
pp. 167-179
Persistent link: https://www.econbiz.de/10003955747
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->