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Impacts of a Thai cause‐related marketing program on corporate image

Chattananon, Apisit; Lawley, Meredith; … - In: International Journal of Emerging Markets 3 (2008) 4, pp. 348-363

Purpose – The purpose of this paper is to describe research which tested a Thai model of cause‐related marketing's impact on corporate image. Design/methodology/approach – Data were gathered from 1,071 participants in an established award winning cause‐related program in Thailand and...

Persistent link: https://www.econbiz.de/10014788153

Excess sensitivity of consumption

Deng, Shengliang; Jin, Xiaotong - In: International Journal of Emerging Markets 3 (2008) 4, pp. 378-389

Purpose – Until now, traditional western consumption theories have not been able to adequately explain the consumption behavior of Chinese residents in the economic transitional period. Based on annual data from 1986 to 2004, the purpose of this paper is to examine the excess sensitivity of...

Persistent link: https://www.econbiz.de/10014788155

Beer in the Ukraine: consumer choice criteria

Khmel'nyts'ka, Ol'ga; Swift, Jonathan S. - In: International Journal of Emerging Markets 5 (2010) 1, pp. 78-101

informing as to product availability. However, the COO would appear to be of lesser importance than quality, taste, brand and … companies. The Ukrainian consumer is brand conscious and also displays intense patriotism‐reflected in the popularity of local …

Persistent link: https://www.econbiz.de/10014788182

The role of consumer ethnocentrism in a buy national campaign in a transitioning country

Saffu, Kojo; Walker, John H.; Mazurek, Marica - In: International Journal of Emerging Markets 5 (2010) 2, pp. 203-226

Purpose – The goal of this paper is to examine the link between consumer ethnocentrism (CE) and the attitudes of two consumer groups to a buy local campaign in a transitioning economy, Slovakia. Design/methodology/approach – Using a structured questionnaire, data were collected from 211...

Persistent link: https://www.econbiz.de/10014788188

Consumption behavior of Chinese urban residents during economic transition

Jin, Xiaotong; Deng, Shengliang; Alon, Ilan - In: International Journal of Emerging Markets 6 (2011) 3, pp. 187-199

Purpose – The paper aims to examine the consumption behavior of Chinese residents during economic transition. It explores whether Western theories of consumption are applicable to the Chinese situation, and then tests the hypothesis based on Chinese traditional culture and dynamic nature of...

Persistent link: https://www.econbiz.de/10014788209

Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

Akram, Aneela; Merunka, Dwight; Shakaib Akram, Muhammad - In: International Journal of Emerging Markets 6 (2011) 4, pp. 291-303

Purpose – The purpose of the paper is to study the impact of perceived brand globalness (PBG) on consumers' purchase … intention (PI) and the mediating role of perceived brand quality (PBQ) and perceived brand prestige (PBP) in this relation … of global brands. Originality/value – The paper extends previous work on the role of brand globalness by focusing on an …

Persistent link: https://www.econbiz.de/10014788214

Thai consumers’ purchase decisions and private label brands

Thanasuta, Kandapa - In: International Journal of Emerging Markets 10 (2015) 1, pp. 102-121

price consciousness, quality consciousness, brand consciousness, value consciousness, and risk perception as factors for … identify the associations. Findings – The results indicate a significant relationship between price-conscious and brand … brand conscious in low-differentiation, high-risk, and low-risk categories. Research limitations/implications – The outcomes …

Persistent link: https://www.econbiz.de/10014788371

How Brazilians shop? An investigation of Brazilians’ consumer values, lifestyles and mindset

Lucian, Rafael - In: International Journal of Emerging Markets 12 (2017) 2, pp. 238-262

Purpose The purpose of this paper is to discuss the role of Brazilian consumers’ personal behavioral values, lifestyle, and mindsets in relation to purchase decisions. Design/methodology/approach The study employed empirical research through a survey of 1,508 consumers to establish a typology....

Persistent link: https://www.econbiz.de/10014788513

Customer choice of a car maintenance service provider

Pereira Zamith Brito, Eliane; Luís Beneduzzi Aguilar, … - In: International Journal of Operations & Production Management 27 (2007) 5, pp. 464-481

Purpose – This paper investigates the determinants of customer choice of a car maintenance service provider after the warranty period. It focuses on the alternative of using branded car dealers, who provide this service during the warranty period, or independent garages....

Persistent link: https://www.econbiz.de/10014789908

A theoretical review of flexibility, agility and responsiveness in the operations management literature

Santos Bernardes, Ednilson; Hanna, Mark D. - In: International Journal of Operations & Production Management 29 (2009) 1, pp. 30-53

Purpose – The purpose of this paper is to study the often overlapping use of the related terms flexibility, agility and responsiveness in the operations management literature to clarify differences between the terms. Design/methodology/approach – Drawing on the notion of the ladder of...

Persistent link: https://www.econbiz.de/10014790000