Consumer reality : how brands are constructed
Year of publication: |
2012
|
---|---|
Authors: | Barnham, Chris |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 54.2012, 4, p. 485-502
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
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