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Employee effectuation : what m...
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Brettel, Malte
284
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68
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31
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27
Flatten, Tessa
24
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20
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31
Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte
;
Spilker-Attig, Andrea Maria Renate
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
Saved in:
32
Entrepreneurial finance
Breuer, Wolfgang
(
ed.
);
Brettel, Malte
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003877300
Saved in:
33
Werbe-Management in jungen Wachstumsunternehmen
Engelen, Andreas
;
Wolff, Caroline
;
Steffenhagen, Hartwig
; …
- In:
Journal of business economics : JBE
80
(
2010
)
1
,
pp. 31-69
Persistent link: https://www.econbiz.de/10003928200
Saved in:
34
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
35
Short-and long-term effects of online advertising : differences between new and existing customers
Breuer, Ralph
;
Brettel, Malte
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 166-166
Persistent link: https://www.econbiz.de/10009569262
Saved in:
36
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
37
A cross-cultural perspective of marketing departments' influence tactics
Engelen, Andreas
;
Brettel, Malte
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10009159091
Saved in:
38
Corporate effectuation : entrepreneurial action and its impact on R&D project performance
Brettel, Malte
;
Mauer, René
;
Engelen, Andreas
; …
- In:
Journal of business venturing
27
(
2012
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10009502454
Saved in:
39
Innovation culture, collaboration with external partners and NPD performance
Brettel, Malte
;
Cleven, Nina J.
- In:
Creativity and innovation management
20
(
2011
)
4
,
pp. 253-272
Persistent link: https://www.econbiz.de/10009544975
Saved in:
40
Top management's social capital and learning in new product development and its interaction with external uncertainties
Land, Simon
;
Engelen, Andreas
;
Brettel, Malte
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 521-530
Persistent link: https://www.econbiz.de/10009546589
Saved in:
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