Corstjens, Marcel; Vanderheyden, Ludo - In: Review of Marketing Science 8 (2010) 1
) return premium commensurate with the competitive risk incurred. We examine whether such a Hou-Robinson premium exists in the … supports the dual nature of competition in the US grocery sector.Furthermore, when we compare the risk-adjusted average return … share the same level of competitive risk. However, the portfolio of smaller manufacturing firms does not exhibit the …