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Individual risk attitudes: measurement, determinants and behavioral consequences

Dohmen, Thomas; Falk, Armin; Huffman, David; Sunde, Uwe - 2009

Persistent link: https://www.econbiz.de/10003938039

The dynamics of mindfulness in managing emotions and stress

Hede, Andrew - In: The journal of management development 29 (2010) 1, pp. 94-110

Persistent link: https://www.econbiz.de/10003940409

The malleable brand : the role of implicit theories in evaluating brand extensions

Yorkston, Eric A.; Nunes, Joseph C.; Matta, Shashi - In: Journal of marketing 74 (2010) 1, pp. 80-93

Persistent link: https://www.econbiz.de/10003940586

Home versus host : identifying with either, both or neither? ; the relationship between dual cultural identities and intercultural effectiveness

Lee, Yih-teen - In: International journal of cross cultural management : CCM 10 (2010) 1, pp. 55-76

Persistent link: https://www.econbiz.de/10003972761

Markenliebe bei Mitarbeitern : Konzeptualisierung, Determinanten und Konsequenzen auf Basis einer empirischen Untersuchung

Bruhn, Manfred; Batt, Verena; Köhne, Christine - In: Marketing : ZFP ; journal of research and management 32 (2010) 2, pp. 71-90

Persistent link: https://www.econbiz.de/10003976366

A salience theory of choice errors

Manzini, Paola; Mariotti, Marco - 2010

We study a psychologically based foundation for choice errors. The decision maker applies a preference ranking after forming a 'consideration set' prior to choosing an alternative. Membership of the consideration set is determined both by the alternative specific salience and by the rationality...