The purpose of cause-related marketing is to capitalise on a firm’s social engagement initiatives to achieve a positive return on a firm’s social investment. This article discusses two strategic perspectives of cause-related marketing and their impact on a firm’s decision-making regarding...

The large and growing uninsured population poses an alarming threat to the US health care system, and is a major target of the Obama health reform. This paper investigates analytically and empirically the degree to which the absence of health insurance in the US reflects the availability of the...

From a third-party payer perspective, atypical antipsychotic mono-therapy generated higher drug costs but lower medical care costs, resulting in equivalent total healthcare costs over a 1-year period. </AbstractSection> Copyright Adis Data Information BV 2010

Given that it is still early days for the URBMI scheme, the positive effect on health services utilisation is appreciable. </AbstractSection> Copyright Springer International Publishing Switzerland 2014

Under the highly price-regulated market in China, competition from generic and therapeutic competitors did decrease pharmaceutical prices. Further research is needed to explore whether this competition increases consumer welfare in China’s healthcare setting. </AbstractSection> Copyright Springer International...

The relationship between income and health is not fully understood. In theory, income could not only provide access to preventive care and a healthy lifestyle that can help to prevent disease, but also provide access to unhealthy consumption goods such as tobacco and alcohol which raise the risk...

This book reviews the global preparedness to pandemic challenges to human health and development by compiling the brilliant ideas of experts and entrepreneurs from the fields of public health, health economics, environmental engineering, pharmaceutical interventions, and other related fields....

Dementia leads public health issue worldwide. China has the largest population of adults living with dementia in the world, imposing increasing burdens on the public health and healthcare systems. Despite improved access to health services, inadequate and uneven dementia management remains...

Dementia leads public health issue worldwide. China has the largest population of adults living with dementia in the world, imposing increasing burdens on the public health and healthcare systems. Despite improved access to health services, inadequate and uneven dementia management remains...