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Implementing relationship mark...
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Relationship marketing
26,201
Beziehungsmarketing
25,527
Consumer behaviour
9,387
Konsumentenverhalten
9,353
Customer satisfaction
5,691
Kundenzufriedenheit
5,651
Tourismusmarketing
4,551
Tourism marketing
4,537
Service quality
4,000
Dienstleistungsqualität
3,989
Brand management
2,942
Markenführung
2,939
Brand image
2,549
Markenimage
2,545
Deutschland
2,478
Tourismus
2,461
Germany
2,437
Tourism
2,339
Theorie
2,325
Theory
2,321
Social Web
2,319
Social web
2,317
Lieferantenmanagement
2,179
Supplier relationship management
2,178
Marketingmanagement
2,024
Marketing management
2,009
Online-Marketing
1,895
Holiday behaviour
1,880
Urlaubsverhalten
1,880
Internet marketing
1,876
Destinationsmanagement
1,788
Destination management
1,786
Electronic Commerce
1,785
Tourism industry
1,768
Tourismuswirtschaft
1,768
E-commerce
1,730
Kundenwert
1,488
Kundenintegration
1,484
Customer integration
1,483
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1,461
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Case study
516
Fallstudie
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research-article
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Ratgeber
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Guidebook
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Bruhn, Manfred
115
Homburg, Christian
107
Kumar, V.
79
Han, Heesup
68
Huber, Frank
57
Verhoef, Peter C.
55
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
47
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
40
Mattila, Anna S.
40
Grönroos, Christian
37
Svensson, Göran
37
Loureiro, Sandra Maria Correia
35
Thaichon, Park
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Hippner, Hajo
33
Prentice, Catherine
33
Smith, Alan D.
33
Neslin, Scott A.
32
Pechlaner, Harald
32
Van den Poel, Dirk
32
Wilde, Klaus D.
32
Wong, IpKin Anthony
32
Kozak, Metin
31
Mittal, Vikas
31
Eggert, Andreas
30
Reichwald, Ralf
30
Sheth, Jagdish N.
30
Evanschitzky, Heiner
29
Georgi, Dominik
29
Grewal, Dhruv
29
Rather, Raouf Ahmad
29
Reinartz, Werner J.
29
Töpfer, Armin
29
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Springer Fachmedien Wiesbaden
70
IGI Global
19
World Tourism Organization
18
Université Paris-Dauphine (Paris IX)
14
American Marketing Association
10
Erich-Schmidt-Verlag
10
National Bureau of Economic Research
10
Books on Demand GmbH <Norderstedt>
9
ATOUT France <Paris>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Information Resources Management Association
6
Springer International Publishing
6
Springer-Verlag GmbH
6
Universität St. Gallen
6
AMACOM
5
De Gruyter Oldenbourg
5
Deutsches Seminar für Fremdenverkehr Berlin
5
Edward Elgar Publishing
5
European Travel Commission
5
Leuphana Universität Lüneburg / Bereich Fremdenverkehrsbetriebslehre
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Uni-Edition GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Eric Cuvillier <Firma>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
4
Geographische Gesellschaft <Trier>
4
HAL
4
Institut für Marktorientierte Unternehmensführung Mannheim
4
Instituto Valenciano de Investigaciones Económicas (IVIE)
4
Organisation of Islamic Cooperation / Standing Committee for Economic and Commercial Cooperation
4
Technische Universität Dresden
4
Thüringen / Landesregierung
4
Universität St. Gallen / Institut für Systemisches Management und Public Governance
4
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
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Journal of business research : JBR
686
Journal of retailing and consumer services
598
Tourism management : research, policies, practice
414
Industrial marketing management : the international journal for industrial and high-tech firms
406
Journal of travel and tourism marketing
379
International journal of hospitality management
300
SpringerLink / Bücher
285
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
239
The journal of services marketing
225
The service industries journal
201
The journal of business & industrial marketing
196
Tourism management perspectives : TMP
179
Journal of strategic marketing
178
Journal of the Academy of Marketing Science
172
Journal of hospitality marketing & management
168
International journal of contemporary hospitality management
159
International journal of electronic customer relationship management : IJECRM
152
Tourism analysis : an interdisciplinary tourism & hospitality journal
135
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
134
Journal of marketing
124
Marketing intelligence & planning
120
Journal of service research : JSR
117
Asia Pacific journal of marketing and logistics
115
Cogent business & management
114
Journal of vacation marketing : an international journal
114
The journal of product & brand management
114
The journal of brand management : an international journal
109
Journal of retailing
108
European Journal of Marketing
107
Journal of service management
106
Psychology & marketing
106
Journal of Business & Industrial Marketing
105
Gabler Edition Wissenschaft
104
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
European journal of marketing : EJM
99
Services marketing quarterly
96
Service business
94
Journal of marketing management : MM
89
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of destination marketing & management
85
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Source
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ECONIS (ZBW)
29,661
Other ZBW resources
736
RePEc
222
USB Cologne (EcoSocSci)
116
EconStor
82
BASE
72
OLC EcoSci
36
USB Cologne (business full texts)
5
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1
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
2
Apology or gratitude? : the effect of communication recovery strategies for service failures of AI devices
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of travel and tourism marketing
39
(
2022
)
6
,
pp. 570-587
Persistent link: https://www.econbiz.de/10014234598
Saved in:
3
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
Saved in:
4
The Internet as an important tool in the tourism industry and its use in customer service
Tzioras, Nikolaos
- In:
Expert journal of marketing
6
(
2018
)
2
,
pp. 74-80
Persistent link: https://www.econbiz.de/10012217259
Saved in:
5
Research note: relationship versus transactional marketing in travel and tourism trade shows
Rodriguez Oromendía, Ainhoa
;
Reina Paz, María Dolores
; …
- In:
Tourism economics : the business and finance of tourism …
21
(
2015
)
2
,
pp. 427-434
Persistent link: https://www.econbiz.de/10011296954
Saved in:
6
Socio-economic value co-creation and sports tourism : evidence from Tasmania
Shams, S. M. Riad
;
Lombardi, Rosa
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011573307
Saved in:
7
Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
Saved in:
8
Kundenorientierung im Touristikmanagement
Born, Karl
;
Dreyer, Axel
;
Becker, Markus
-
1999
Persistent link: https://www.econbiz.de/10000681819
Saved in:
9
The impacts of national character on critical factors of customer satisfaction and on customers' behavioral intentions in service organizations : a case of tourist hotels in Tanzan...
Komba, Ladis
-
1997
Persistent link: https://www.econbiz.de/10000952592
Saved in:
10
Assessment of destination performance : a strategy map approach
De Carlo, Manuela
;
Cugini, Antonella
;
Zerbini, Fabrizio
- In:
Tourism review : the official journal of the AIEST
63
(
2008
)
2
,
pp. 25-37
Persistent link: https://www.econbiz.de/10003740958
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