Implementing relationship marketing in hospitality and tourism management
Year of publication: |
2012
|
---|---|
Authors: | Goldsmith, Ronald E. ; Tsiotsou, Rodoula H. |
Published in: |
Strategic marketing in tourism services. - Bingley, UK : Emerald Group Pub. Ltd, ISBN 978-1-78052-070-4. - 2012, p. 139-146
|
Subject: | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing |
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