Growing evidence suggests unconscious thinking (e.g., [Bargh, John A., (2002), "Losing consciousness: automatic influences on consumer judgement, behavior, and motivation." J Consum Res, 29 (2), 280-285.]) affects most decision-making. Tapping into this process requires a methodology that helps...

Self-image congruence helps explain and predict different facets of consumer behavior. To date, application of self-congruence theories to tourist post-travel evaluations is limited. This study tests a model that includes self-image congruence, cruise ship passengers' experiences, satisfaction,...

Promoting a destination challenges tourism managers when potential visitors have mixed images. Extending Koo and Fishbach's (2008) dynamic self-regulation research, this study uses diminishing sensitivity theory and proposes that a destination's goal progress information in advertising messages...

The hotel industry has been hit hard by the economic recession. Given the economic challenges facing businesses have not been seen since the Great Depression, hotel executives are making unstructured or first-time decisions, responding to the current business climate. Using McCracken's (1988)...

Drawing on reversal theory (Apter, 2007), the current research proposes that internet users' metamotivational state (telic vs. paratelic) determines advertising interactivity's effectiveness. An online field experiment involving 141 Facebook and Twitter users tests this proposition. Research...

Purpose – To demonstrate how brand netnography is useful in showing how visitors interpret the places, people and situations that they experience when traveling. Design/methodology/approach – Through analysis of online consumer stories about their travel experiences, this paper probes how...

Purpose – The purpose of this Editorial is to introduce the reader to seven training exercises in tourism. Design/methodology/approach – Introduces the papers in this special issue. Findings – Effective learning requires doing–practice–failure–interpreting–experiencing success,...