Bernstein wrote that we should be concerned about the image our company projects not because we want to manufacture it but because we need to discern how we are being received and how those perceptions square with our self‐image (Bernstein 1984, 13). The importance of image being based on...

Various writers have developed conceptual models of corporate image formation and corporate identity management. These models reflect the way in which corporate identity and corporate image have been conceptualised over the past three decades. This paper explores the significance of the various...