Reimers, Kai - Technische Hochschule <Aachen> / Lehr- und … - 2002
In this paper, we raise the issue of the appropriate unit of analysis for e-commerce studies.Once it is acknowledged … that the unit of analysis in e-commerce studies should comprisemore than one firm, the question is, which organizations … explicitunit of analysis adopted there and then extend the literature review to include other conceptsfrom industrial organization …