Empathy as an influencing factor of consumer behaviour has mostly been analysed from an empathetic employee's perspective. Empirical investigations into customer empathy in the context of failed service interactions are still scarce. This study investigates customer-employee reciprocity related...

"Behavioral finance helps investors understand unusual asset prices and empirical observations originating out of capital markets. At its core, this field of study aids investors navigating complex psychological trappings in market behavior and making smarter investment decisions. Behavioral...