Behavioral Financial Engineering : verhaltenswissenschaftliche Aspekte in der Entwicklung und Vermarktung von Finanzprodukten am Beispiel strukturierter Produkte
von Achim Perst
| Year of publication: |
2006
|
|---|---|
| Authors: | Perst, Achim |
| Subject: | Finanzdienstleistung | Financial services | Derivat | Derivative | Bankmarketing | Bank marketing | Anlageverhalten | Behavioural finance | Theorie | Theory | Deutschland | Germany | Kapitalmarkt | Produktgestaltung | Kapitalanleger | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 295 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Aachen, Techn. Hochsch., Diss., 2006 |
| Classification: | Geld, Inflation, Kapitalmarkt ; Investition, Finanzierung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003467110