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Markenpolitik : Markenwirkunge...
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Markenführung
17,263
Brand management
17,259
Konsumentenverhalten
7,540
Consumer behaviour
7,538
Markenimage
7,227
Brand image
7,083
Lehrbuch
5,991
Markenartikel
5,380
Brand
5,331
Relationship marketing
2,598
Beziehungsmarketing
2,597
Markenpolitik
2,474
Social Web
1,813
Social web
1,813
Online-Marketing
1,632
Internet marketing
1,609
Deutschland
1,562
Marketingmanagement
1,467
Marketing management
1,422
Germany
1,223
Marketing
1,216
Werbewirkung
1,163
Advertising effects
1,152
Luxury goods
881
Luxusgüter
881
Theorie
880
Theory
864
Werbung
789
Advertising
737
USA
719
Einzelhandel
703
Corporate reputation
685
Firmenimage
685
Retail trade
685
Brand loyalty
670
Internationales Marketing
668
United States
657
Customer satisfaction
647
Kundenzufriedenheit
647
International marketing
616
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Undetermined
7,207
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2,456
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Article
12,982
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11,939
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50
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2,428
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759
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564
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564
Thesis
527
Case study
473
Fallstudie
473
Collection of articles of several authors
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Sammelwerk
437
Lehrbuch
415
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350
Arbeitspapier
342
Aufsatzsammlung
331
Textbook
327
Dissertation u.a. Prüfungsschriften
141
Conference paper
126
Konferenzbeitrag
126
Reprint
106
Konferenzschrift
102
Ratgeber
100
Guidebook
94
Bibliographie
70
Bibliografie enthalten
69
Bibliography included
69
Conference proceedings
57
Handbook
50
Handbuch
50
Glossar enthalten
45
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45
Interview
28
Bibliografie
24
Einführung
23
Fallstudiensammlung
16
Systematic review
14
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14
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13
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13
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English
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German
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741
French
40
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Polish
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Spanish
10
Swedish
4
Dutch
3
Serbian
2
Bulgarian
1
Valencian
1
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1
Portuguese
1
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1
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Author
All
Burmann, Christoph
136
Esch, Franz-Rudolf
130
Baumgarth, Carsten
87
Melewar, T. C.
75
Olfert, Klaus
75
Bruhn, Manfred
74
Meffert, Heribert
72
Huber, Frank
65
Keller, Kevin Lane
61
Ahlert, Dieter
55
Tomczak, Torsten
49
Balmer, John M. T.
47
De Chernatony, Leslie
45
Bang, Nguyen
38
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Foroudi, Pantea
35
Merrilees, Bill
35
Sattler, Henrik
35
Fournier, Susan
33
Ind, Nicholas
33
Schmidt, Holger J.
33
Uggla, Henrik
32
Backhaus, Klaus
31
Kernstock, Joachim
30
Pepels, Werner
30
Aaker, David A.
29
Herrmann, Andreas
29
MacInnis, Deborah J.
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Völckner, Franziska
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
Veloutsou, Cleopatra
26
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Springer Fachmedien Wiesbaden
124
Gesellschaft zur Erforschung des Markenwesens
32
National Bureau of Economic Research
19
De Gruyter Oldenbourg
17
Verlag Dr. Kovač
17
Haufe-Lexware GmbH & Co. KG
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
Information Resources Management Association
12
Verlag Franz Vahlen
12
Springer-Verlag GmbH
11
Books on Demand GmbH <Norderstedt>
10
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Edward Elgar Publishing
8
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
7
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Munich Business School
6
Österreichische Werbewissenschaftliche Gesellschaft
6
Association of Taxation Technicians
5
Campus Verlag
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Redline Verlag
5
American Marketing Association
4
Helmut-Schmidt-Universität
4
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
Wiley-VCH
4
Centre for Educational Research and Innovation
3
Institut für Handelsmanagement <Münster (Westf)>
3
Markenverband
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
OECD
3
Association of Accounting Technicians
2
Bankakademie <Frankfurt, Main>
2
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Published in...
All
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
342
Journal of retailing and consumer services
286
UTB
230
European journal of marketing : EJM
125
Psychology & marketing
114
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
106
International journal of hospitality management
105
Asia Pacific journal of marketing and logistics
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
76
International journal of internet marketing and advertising : IJIMA
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
Tourism management : research, policies, practice
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
European journal of marketing
53
International journal of contemporary hospitality management
53
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Source
All
ECONIS (ZBW)
18,448
USB Cologne (EcoSocSci)
6,447
USB Cologne (business full texts)
44
OLC EcoSci
13
EconStor
12
BASE
6
ArchiDok
1
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Showing
11
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date (oldest first)
11
Economies in the provision of facilities for teaching secondary school science
Mundangepfupfu, R. M.
-
1986
Persistent link: https://www.econbiz.de/10000774088
Saved in:
12
Portability of educational software in relation to the creation of a viable European market : background materials
1991
Persistent link: https://www.econbiz.de/10000822879
Saved in:
13
A textbook of econometrics
Klein, Lawrence Robert
-
1953
Persistent link: https://www.econbiz.de/10000550700
Saved in:
14
Gesellschaftsrecht : ein Studienbuch
Hueck, Alfred
-
1959
-
9. Aufl
Persistent link: https://www.econbiz.de/10000555313
Saved in:
15
A textbook of econometrics
Klein, Lawrence Robert
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10000556889
Saved in:
16
Gesellschaftsrecht : ein Studienbuch
Hueck, Alfred
-
1968
-
Vierzehnte Auflage
Persistent link: https://www.econbiz.de/10000584535
Saved in:
17
Umweltmanagement in 22 Lektionen : ein ökonomischer Weg in eine ökologische Wirtschaft
Schreiner, Manfred
-
1996
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000586904
Saved in:
18
Bibliographie wirtschaftswissenschaftlicher Lehrbücher und Einführungen : aktuelle Erst- und Neuauflagen deutschsprachiger Titel
Fichtel, Lorenz
-
1996
Persistent link: https://www.econbiz.de/10000591947
Saved in:
19
Economics at large : an advanced textbook on macro-economics
Simkin, Colin G.
-
1968
Persistent link: https://www.econbiz.de/10000600998
Saved in:
20
Society : a textbook of sociology
MacIver, Robert M.
-
1937
Persistent link: https://www.econbiz.de/10000608379
Saved in:
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