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Markenpolitik : Markenwirkunge...
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Markenführung
17,195
Brand management
17,191
Konsumentenverhalten
7,495
Consumer behaviour
7,493
Markenimage
7,194
Brand image
7,051
Lehrbuch
5,991
Markenartikel
5,345
Brand
5,296
Relationship marketing
2,587
Beziehungsmarketing
2,586
Markenpolitik
2,474
Social Web
1,802
Social web
1,802
Online-Marketing
1,624
Internet marketing
1,601
Deutschland
1,560
Marketingmanagement
1,454
Marketing management
1,409
Germany
1,221
Marketing
1,209
Werbewirkung
1,158
Advertising effects
1,147
Luxury goods
879
Luxusgüter
879
Theorie
876
Theory
860
Werbung
785
Advertising
733
USA
719
Einzelhandel
698
Retail trade
680
Corporate reputation
670
Firmenimage
670
Internationales Marketing
667
Brand loyalty
661
United States
657
Customer satisfaction
643
Kundenzufriedenheit
643
International marketing
615
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Undetermined
7,157
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2,443
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Article
12,919
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11,932
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50
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Article in journal
10,445
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2,421
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759
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563
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563
Thesis
527
Case study
473
Fallstudie
473
Collection of articles of several authors
436
Sammelwerk
436
Lehrbuch
415
Working Paper
349
Arbeitspapier
341
Textbook
327
Aufsatzsammlung
326
Dissertation u.a. Prüfungsschriften
141
Conference paper
126
Konferenzbeitrag
126
Reprint
106
Konferenzschrift
102
Ratgeber
100
Guidebook
94
Bibliographie
70
Bibliografie enthalten
69
Bibliography included
69
Conference proceedings
57
Handbook
50
Handbuch
50
Glossar enthalten
45
Glossary included
45
Interview
28
Bibliografie
24
Einführung
23
Fallstudiensammlung
16
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14
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13
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English
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Burmann, Christoph
136
Esch, Franz-Rudolf
130
Baumgarth, Carsten
87
Olfert, Klaus
75
Bruhn, Manfred
74
Melewar, T. C.
74
Meffert, Heribert
72
Huber, Frank
65
Keller, Kevin Lane
61
Ahlert, Dieter
55
Tomczak, Torsten
49
Balmer, John M. T.
47
De Chernatony, Leslie
45
Bang, Nguyen
38
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Sattler, Henrik
35
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Schmidt, Holger J.
33
Uggla, Henrik
32
Backhaus, Klaus
31
Kernstock, Joachim
30
Pepels, Werner
30
Aaker, David A.
29
Herrmann, Andreas
29
MacInnis, Deborah J.
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Völckner, Franziska
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
Veloutsou, Cleopatra
26
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Springer Fachmedien Wiesbaden
124
Gesellschaft zur Erforschung des Markenwesens
32
National Bureau of Economic Research
20
De Gruyter Oldenbourg
17
Verlag Dr. Kovač
17
Haufe-Lexware GmbH & Co. KG
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
Information Resources Management Association
12
Verlag Franz Vahlen
12
Springer-Verlag GmbH
11
Books on Demand GmbH <Norderstedt>
10
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Edward Elgar Publishing
8
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
7
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Munich Business School
6
Österreichische Werbewissenschaftliche Gesellschaft
6
Association of Taxation Technicians
5
Campus Verlag
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Redline Verlag
5
American Marketing Association
4
Helmut-Schmidt-Universität
4
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
Wiley-VCH
4
Centre for Educational Research and Innovation
3
Institut für Handelsmanagement <Münster (Westf)>
3
Markenverband
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
OECD
3
Association of Accounting Technicians
2
Bankakademie <Frankfurt, Main>
2
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Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
342
Journal of retailing and consumer services
286
UTB
230
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
International journal of internet marketing and advertising : IJIMA
75
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
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ECONIS (ZBW)
18,378
USB Cologne (EcoSocSci)
6,447
USB Cologne (business full texts)
44
OLC EcoSci
13
EconStor
12
BASE
6
ArchiDok
1
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61
"Aufzeichnung und Podcasting akademischer Veranstaltungen in der Region D - A - CH" : ausgewählte Ergebnisse und Benchmark einer Expertenbefragung
Breuer, Finn
;
Breitner, Michael H.
-
2008
Persistent link: https://www.econbiz.de/10003766242
Saved in:
62
Dispute settlement : computer based training
2004
Persistent link: https://www.econbiz.de/10003769848
Saved in:
63
Automated online homework managers : filling the gaps with Flash TM
Grinder, Brian
- In:
Journal of financial education
34
(
2008
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10003783753
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64
A multimedia educational tool integrating materials handling technology, analysis and design using a virtual distribution center
Hales, Shaelynn
;
Heragu, Sunderesh S.
;
Graves, Robert J.
; …
- In:
European journal of industrial engineering : EJIE
1
(
2007
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10003787399
Saved in:
65
Rural development : principles, policies and management
Singh, Katar
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10003788674
Saved in:
66
Business warehouse modeling using SAP : simulating a business case to apply strategic enterprise management to accounting
Kramer, Thomas A.
;
Ragan, Joseph M.
;
Gregory, Jonathan
; …
- In:
Journal of business case studies
4
(
2008
)
9
,
pp. 21-42
Persistent link: https://www.econbiz.de/10003777339
Saved in:
67
Comparison of features and benefits of finance websites and their potential applications in various finance courses
Crain, Susan J.
;
Ragan, Gay A.
;
Ragan, Kent P.
- In:
Journal of financial education
33
(
2007
)
2
,
pp. 73-79
Persistent link: https://www.econbiz.de/10003772923
Saved in:
68
Allgemeine Betriebswirtschaftslehre
Jung, Hans
-
2009
-
11., völlig überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003773155
Saved in:
69
Strategie und Performance
Becker, Wolfgang
-
2008
-
8., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003775403
Saved in:
70
Teaching real business cycles to undergraduates
Brevik, Frode
;
Gärtner, Manfred
-
2004
Persistent link: https://www.econbiz.de/10001996356
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