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Markenpolitik : Markenwirkunge...
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Markenführung
17,036
Brand management
17,033
Konsumentenverhalten
7,393
Consumer behaviour
7,391
Markenimage
7,111
Brand image
6,970
Lehrbuch
5,989
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5,271
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5,222
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2,552
Beziehungsmarketing
2,551
Markenpolitik
2,469
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1,778
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1,778
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1,598
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1,575
Deutschland
1,560
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1,434
Marketing management
1,390
Germany
1,221
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1,195
Werbewirkung
1,138
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1,127
Theorie
873
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870
Luxusgüter
870
Theory
857
Werbung
776
Advertising
724
USA
717
Einzelhandel
693
Retail trade
675
Internationales Marketing
662
Corporate reputation
659
Firmenimage
659
United States
655
Brand loyalty
649
Customer satisfaction
629
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629
International marketing
610
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24
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Burmann, Christoph
136
Esch, Franz-Rudolf
129
Baumgarth, Carsten
87
Olfert, Klaus
75
Bruhn, Manfred
74
Melewar, T. C.
73
Meffert, Heribert
72
Huber, Frank
65
Keller, Kevin Lane
61
Ahlert, Dieter
55
Tomczak, Torsten
49
Balmer, John M. T.
46
De Chernatony, Leslie
45
Bang, Nguyen
38
Bauer, Hans H.
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Merrilees, Bill
35
Sattler, Henrik
35
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Schmidt, Holger J.
33
Uggla, Henrik
32
Backhaus, Klaus
31
Kernstock, Joachim
30
Pepels, Werner
30
Aaker, David A.
29
Herrmann, Andreas
29
MacInnis, Deborah J.
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Swoboda, Bernhard
28
Völckner, Franziska
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
Han, Heesup
25
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Springer Fachmedien Wiesbaden
124
Gesellschaft zur Erforschung des Markenwesens
32
National Bureau of Economic Research
20
De Gruyter Oldenbourg
17
Verlag Dr. Kovač
17
Haufe-Lexware GmbH & Co. KG
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
Information Resources Management Association
12
Springer-Verlag GmbH
11
Verlag Franz Vahlen
11
Books on Demand GmbH <Norderstedt>
10
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Edward Elgar Publishing
8
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
7
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Munich Business School
6
Österreichische Werbewissenschaftliche Gesellschaft
6
Association of Taxation Technicians
5
Campus Verlag
5
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Redline Verlag
5
American Marketing Association
4
Helmut-Schmidt-Universität
4
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
Wiley-VCH
4
Institut für Handelsmanagement <Münster (Westf)>
3
Markenverband
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
OECD
3
Association of Accounting Technicians
2
Bankakademie <Frankfurt, Main>
2
Bundesvereinigung City- und Stadtmarketing Deutschland
2
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Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
341
Journal of retailing and consumer services
286
UTB
230
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
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ECONIS (ZBW)
18,214
USB Cologne (EcoSocSci)
6,447
USB Cologne (business full texts)
44
OLC EcoSci
13
EconStor
12
BASE
6
ArchiDok
1
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81
Volkswirtschaftliche Gesamtrechnung
Frenkel, Michael
;
John, Klaus Dieter
-
2006
-
6., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003284145
Saved in:
82
Die Themen im Frühjahr 2006
Funk, Lothar
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
35
(
2006
)
4
,
pp. 472-476
Persistent link: https://www.econbiz.de/10003311346
Saved in:
83
Lectures on corporate finance
Bossaerts, Peter L.
;
Ødegaard, Bernt Arne
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10003344592
Saved in:
84
Internationales Management : mit 96 Abbildungen und Fragen zur Selbstkontrolle
Meckl, Reinhard
-
2006
Persistent link: https://www.econbiz.de/10003333119
Saved in:
85
Adaption of online material for teaching financial economics courses
Ali, Akbar Zamin
;
Derina, Ratna
;
Zurbruegg, Ralf
- In:
Journal of financial education
35
(
2009
)
1
,
pp. 96-113
Persistent link: https://www.econbiz.de/10003835191
Saved in:
86
Case studies and how they are used
Parkinson, John
- In:
Journal of business case studies
4
(
2008
)
12
,
pp. 1-6
Persistent link: https://www.econbiz.de/10003797839
Saved in:
87
Computer aided assessments and programming exercises with JACK
Goedicke, Michael
;
Striewe, Michael
;
Balz, Moritz
-
2008
Persistent link: https://www.econbiz.de/10003806471
Saved in:
88
Marketing und Käuferverhalten
Schneider, Willy
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003809854
Saved in:
89
Differences in business law professors and other business professors' criteria for textbook adoptions : a pilot study
Stevens, Robert E.
;
Clow, Kenneth E.
;
Mawer, William T.
; …
- In:
Journal of business and economic perspectives
34
(
2008
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10003865830
Saved in:
90
Course materials for: "Being a leader and the effective exercise of leadership" : an ontological model ; Feb. 15, 2009
Erhard, Werner
;
Jensen, Michael C.
;
Straus, Jesse Isidor
; …
-
2009
-
Rev.
Persistent link: https://www.econbiz.de/10003820054
Saved in:
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