This paper analyses firms' decisions to provide connectivity to their customers. We distinguish between intraconnectivity — the ability of one firm's customers to connect to each other— and interconnectivity — the ability of one firm's customers to connect with another firm's customers....

This paper analyses firms' decisions to provide connectivity to their customers. We distinguish between intraconnectivity--the ability of one firm's customers to connect to each other--and interconnectivity--the ability of one firm's customers to connect with another firm's customers. The...

Behavioral decision researchers have documented a number of anomalies that seem to run counter to established theories of consumer behavior from microeconomics that are often at the core of analytical models in marketing. A natural question therefore is how equilibrium behavior and strategies...