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Coordination among many interdependent actors in complex product development projects is recognized as a key activity in organizational theory. It is well known that this coordination becomes progressively more difficult with project size, but we do not yet sufficiently understand whether this...
Persistent link: https://www.econbiz.de/10009191715
Movie studios often have to choose among thousands of scripts to decide which ones to turn into movies. Despite the huge amount of money at stake, this process--known as green-lighting in the movie industry--is largely a guesswork based on experts' experience and intuitions. In this paper, we...
Persistent link: https://www.econbiz.de/10009197428
This paper adopts a multidisciplinary view of innovation by integrating operations and marketing perspectives of product development. The conceptual framework builds on the resource-based view of the firm and organizational information-processing theory to characterize relationships among...
Persistent link: https://www.econbiz.de/10009197932
Product architecture and organizational communication play significant roles in complex product development efforts. By using networks to characterize both product structure and communication patterns, we examine the impact of mismatches between these on new product development (NPD)...
Persistent link: https://www.econbiz.de/10009198052
In fast-cycle, high technology industries, the speed and rate at which companies can introduce products into the market are critical for sustaining competitive advantage and market share. The authors analyze new product development by three international manufacturers that dominate a segment of...
Persistent link: https://www.econbiz.de/10009198204
This paper investigates whether decisions considered as common in new product development literature are also empirically valid. The decisions made in the different phases constituting new product development, is a topic that has extensively been studied in the literature. Our study is based on...
Persistent link: https://www.econbiz.de/10008752883
The number of small and medium enterprises (SMEs), especially those involved with research and development (R&D) programs and employed virtual teams to create the greatest competitive advantage from limited labor are increasing. Global and localized virtual R&D teams are believed to have a high...
Persistent link: https://www.econbiz.de/10008765905
There has been a dramatic shift towards more open, democratised, forms of innovation that are driven by networks of individual users. Users are now visibly active within all stages of the innovation process and across many types of industrial output, and their influence is spreading across many...
Persistent link: https://www.econbiz.de/10008773988
This paper studies dynamic competition in markets characterized by the introduction of technologically advanced next-generation products. Firms invest in new product effort in an attempt to attain industry leadership, thus securing high profits and benefiting from advantages relevant for the...
Persistent link: https://www.econbiz.de/10008787622
A firm contemplating improvements to its product attributes would be interested in the dollar value the market attaches to any potential product modification. In this paper, we derive a measure of market value such that the comparison of the measure against the incremental unit cost of the...
Persistent link: https://www.econbiz.de/10008787769