The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to...

This paper proposes an approach for evaluating the relationship witha customer, leading to the creation of a Customer Intimacy Grade (CIG), acrossmultiple levels of granularity: employee, team, business unit and wholeorganization. Our approach focuses on B2B service organizations whichprovide...

The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly "servitizing" businesses. This book elaborates on the solution CI Analytics to...