Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
by Francois Habryn
| Year of publication: |
2012
|
|---|---|
| Authors: | Habryn, François |
| Publisher: |
Karlsruhe : KIT Scientific Publishing |
| Subject: | Beziehungsmarketing | Relationship marketing | Management-Informationssystem | Management information system | Kundenmanagement | Beziehungsmanagement | Soziales Netzwerk | Managementinformationssystem |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 356 S Ill., graph. Darst. 210 mm x 148 mm, 700 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Karlsruhe, Karlsruher Inst. für Technologie (KIT), Diss., 2012 |
| Notes: | 201207 |
| ISBN: | 3-86644-848-1 ; 978-3-86644-848-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009615956