Celik, Bilal; Ercis, Aysel - In: Pakistan journal of commerce and social sciences 18 (2024) 2, pp. 226-248
This research aims to create a model that elucidates the reasons why people exhibit xenocentric consumer tendencies. In this context, a theoretical framework describing the evolution of consumer xenocentrism (C-XEN) was constructed by integrating elements from diverse theories. Then developed...