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A diffusion planning mechanism for social marketing
Li, Yung-Ming; Lai, Cheng-Yang; Lin, Lien-Fa - In: Information & management : the internat. journal of … 54 (2017) 5, pp. 638-650
Persistent link: https://www.econbiz.de/10011745451
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Quality of service based pricing schemes for content sharing in peer-to-peer networks
De, Prabuddha; Hao, Lin; Li, Yung-Ming; Tan, Yong - In: Production and operations management : an international … 26 (2017) 8, pp. 1427-1443
Persistent link: https://www.econbiz.de/10011747244
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A social endorsing mechanism for mobile coupons
Li, Yung-Ming; Liou, Jyh-Hwa; Ni, Ching-Yuan - In: Internetworked world : 15th Workshop on e-Business, WeB …, (pp. 117-124). 2017
Persistent link: https://www.econbiz.de/10011758905
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Contracting models for P2P content distribution
Ghasemkhani, Hossein; Li, Yung-Ming; Moinzadeh, Kamran; … - In: Production and operations management : the flagship … 27 (2018) 11, pp. 1940-1959
Persistent link: https://www.econbiz.de/10011970063
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Pricing schemes for digital content with DRM mechanisms
Li, Yung-ming; Lin, Chia-hao - In: Decision support systems : DSS ; the international journal 47 (2009) 4, pp. 528-539
Persistent link: https://www.econbiz.de/10003901695
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Pricing display ads and contextual ads : competition, acquisition, and investment
Li, Yung-ming; Jhang-li, Jhih-hua - In: Electronic commerce research and applications 8 (2009) 1/6, pp. 16-27
Persistent link: https://www.econbiz.de/10003957890
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Knowledge sharing in communities of practice : a game theoretic analysis
Li, Yung-ming; Jhang-Li, Jhih-hua - In: European journal of operational research : EJOR 207 (2010) 2, pp. 1052-1064
Persistent link: https://www.econbiz.de/10008652620
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Online social advertising via influential endorsers
Li, Yung-ming; Lee, Yi-lin; Lien, Nine-jun - In: International journal of electronic commerce : IJEC 16 (2011/12) 3, pp. 119-153
Persistent link: https://www.econbiz.de/10009544471
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Identifying influential reviewers for word-of-mouth marketing
Li, Yung-ming; Lin, Chia-hao; Lai, Cheng-yang - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 294-304
Persistent link: https://www.econbiz.de/10008933129
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Analyzing online B2B exchange markets : asymmetric cost and incomplete information
Li, Yung-ming; Jhang-Li, Jhih-hua - In: European journal of operational research : EJOR 214 (2011) 3, pp. 722-731
Persistent link: https://www.econbiz.de/10009316203