Pricing display ads and contextual ads : competition, acquisition, and investment
Year of publication: |
2009
|
---|---|
Authors: | Li, Yung-ming ; Jhang-li, Jhih-hua |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 8.2009, 1/6, p. 16-27
|
Subject: | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Werbeplanung | Advertising planning | Multimedia | Suchmaschine | Search engine |
-
Maintaining equilibria during exploration in sponsored search auctions
Wortmann, Jennifer, (2007)
-
SEM and SEO: core drivers of iDirect success
Hughes, David M., (2010)
-
A dynamic model of bidding patterns in sponsored search auctions
Asdemir, Kursad, (2011)
- More ...
-
Reward mechanisms for P2P VoIP networks
Li, Yung-ming, (2010)
-
Knowledge sharing in communities of practice : a game theoretic analysis
Li, Yung-ming, (2010)
-
Analyzing the integration of WiMAX and Wi-Fi services : bandwidth sharing and channel collaboration
Li, Yung-Ming, (2013)
- More ...