Marketing places and spaces covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume:...

The book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism<U+201d> to be a broader field than "hospitality." The term "hospitality" refers to all operations or services encompassing accommodation and food/beverage facilities...</u+201d>

The authors propose that complexity theory holds great promise in improving understanding of guests evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in...

The volume examines unconscious and conscious cognitions occurring before, during and following virtual and actual leisure-related planned and unplanned travel. It includes a global review of the literature on tourists perceptions and assessments by Woodside and Metin.