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A re-examination of the market segmentation theory as a pedagogical model
Johnson, Robert S.; Zuber, Richard A.; Gandar, John M. - In: Journal of financial education 36 (2010) 1/2, pp. 1-37
Persistent link: https://www.econbiz.de/10003992596
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The world price of home bias
Lau, Sie-ting; Ng, Lilian K.; Zhang, Bohui - In: Journal of financial economics 97 (2010) 2, pp. 191-217
Persistent link: https://www.econbiz.de/10008648217
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Multi-Marken Portfolios und Markenarchitektur : in der internationalen Hotellerie am Beispiel von Marriott International Inc.
Zehle, Frank - In: Mit der Marke zum Erfolg : Markenmanagement in …, (pp. 267-280). 2011
Persistent link: https://www.econbiz.de/10008807024
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Cross-cultural marketing strategies for SMEs
Lowe, Robin; Doole, Isobel; Mendoza, Felicity - In: Entrepreneurship marketing : principles and practice of …, (pp. 285-308). 2011
Persistent link: https://www.econbiz.de/10008822518
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International market segmentation and cross-export strategies development case study : Iranian furniture industry
Malek Mohamadi Golsefid, Samira - In: Journal of global marketing 23 (2010) 5, pp. 446-460
Persistent link: https://www.econbiz.de/10008822590
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Grades/classes of hard wheat exported from the US : analysis of demand and trends, 1986 - 2003
Dahl, Bruce L.; Wilson, William W. - In: Focus on agricultural economics, (pp. 1-27). 2005
Persistent link: https://www.econbiz.de/10003583274
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Culture follows strategy : Kulturveränderung bei einem Anlagenbauer
Houben, Anabel - In: Praxishandbuch Change-Management : Einsatzfelder, …, (pp. 229-246). 2008
Persistent link: https://www.econbiz.de/10003596681
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International price discrimination and market segmentation for patented pharmaceuticals in the EU : a social welfare analysis
Stegemann, Klaus - In: Intellectual property, public policy and international trade, (pp. 145-168). 2007
Persistent link: https://www.econbiz.de/10003602404
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Spatial models of animal disease control in South America : the case of foot-and-mouth disease
Rich, Karl M. - 2005
Persistent link: https://www.econbiz.de/10003380878
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Der "unvollkommene" Binnenmarkt: Parallelhandel und Marktsegmentierung im EU-Automobilvertrieb
Berg, Hartmut; Welzel, Mirko - In: Europäische Union : Ökonomie, Institutionen und …, (pp. 111-136). 2006
Persistent link: https://www.econbiz.de/10003384665