Tomás Gómez Arias, José - In: European Journal of Marketing 32 (1998) 1/2, pp. 145-156
in China for business purposes. Because of its relational nature, some have identified guanxi with a traditional form of … understanding and managing guanxi is useful in the development of partnerships under the current economic situation in China, but …. Additionally, we detect relevant changes in the structural conditions of China that make guanxi necessary in the access to the …