Purpose – The purpose of the paper is to analyse the luxury market and determine the factors that determine luxury consumption. Luxury consumption has been neglected, and yet many questions arise concerning the underlying dimensions of luxury shopping. Design/methodology/approach – Two...

Purpose – The purpose of this paper is to establish a measurement process for consumer perceptions and judgments of strategic importance to apparel retailers like hedonic and utilitarian shopping behavior, as well as internal process benchmarks such as apparel brands' names, store signage, and...

Purpose – This paper aims to examine and compare the strength of personality and values in predicting brand preferences. It seeks to accomplish three main objectives. First, it will evaluate the strength of personality and values in predicting consumers' brand preferences. Second, it will...

Purpose – An exploration of factors influencing internet shopping is conducted using the theory of planned behaviour (TPB) as the theoretical base. The theory holds that a potential customer's attitude towards the behaviour and the customer's subjective norm and perceived behavioural controls...

Purpose – The purpose of this paper is to examine the difference in consumer attitudes towards fashion brand extensions (FBEs) between designer labels (DLs) and mass‐market labels (MLs) in Hong Kong. The authors investigate in depth the factors that would affect consumers' evaluations...

Purpose – China, Japan, and the USA represent three of the world's most important teen apparel markets. The purpose of this study is to consider the sources of apparel brand information utilized by 14‐ to 17‐year olds in these three nations. Nine hypotheses are developed based on the...

Purpose – The purpose of this paper is to determine and assess generational differences in Chinese women's perception of appearance and appearance products that can be explained by the political, economic, and social policies of China over the past 40 years. Design/methodology/approach –...

Purpose – The purpose of this paper is to disseminate research findings that compared attitudes regarding apparel and fit preferences as well as actual buying behaviors for 229 female baby boomers employed at a midwestern university. Design/methodology/approach – Researchers created a...

Purpose – This research aims to examine how the amount of information provided on a web site affects consumers' perceived risk, satisfaction, intention to revisit, and purchase intent. Design/methodology/approach – A convenience sample of 220 female college students participated in an online...

Purpose – This study seeks to develop and test a model of consumers' adoption of highly technological fashion products (HTFPs) through modifying the technology acceptance model (TAM). Design/methodology/approach – Using a convenience sampling method, students between 18 to 26 years old were...