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Empirical evidence for the role of the domain name itself in website performance
Girotra, Karan; Ulrich, Karl T. - 2010
Persistent link: https://www.econbiz.de/10008798241
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Empirical Evidence for Domain Name Performance
Girotra, Karan; Ulrich, Karl T. - 2012
domain names and website performance. We analyze over one million internet domain names, linking their phonological and …This paper provides the first large-scale empirical evidence of the association between specific properties of internet … of names are associated meaningfully and significantly with the demand realized by a website. The websites with the …
Persistent link: https://www.econbiz.de/10014044443
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Flexible communication based on linguistic and ontological cues
Barthès, Jean-Paul - In: E-technologies: transformation in a connected world : …, (pp. 131-145). 2011
Persistent link: https://www.econbiz.de/10009012919
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Produit, production, reproduction dans le Tableau économique
Cartelier, Jean; Piguet-Rivet, Marie-France - In: Revue économique : revue bimestrielle 50 (1999) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10001468029
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"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
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A support vector machine (SVM) approach to imbalanced datasets of customer responses : comparison with other customer response models
Kim, Gitae; Chae, Bongsug Kevin; Olson, David L. - In: Service business 7 (2013) 1, pp. 167-182
Persistent link: https://www.econbiz.de/10009728531
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Persuasive Techniken in Versandhauskatalogen
Rostoş, Ioana - 2005
Persistent link: https://www.econbiz.de/10003516976
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The sources and consequences of the fluent processing of numbers
King, Dan; Janiszewski, Chris A. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 327-341
Persistent link: https://www.econbiz.de/10008988444
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Illocution and perlocution in advertising communication : advising, promising, persuading
Berti, Barbara - In: Discourse, communication and the enterprise : genres …, (pp. 391-410). 2011
Persistent link: https://www.econbiz.de/10009011219