Hsu, Li-Chun; Wang, Kai-Yu; Chih, Wen-Hai - In: The Service Industries Journal 33 (2013) 11, pp. 1026-1050
This study proposes a model to explain how web site characteristics influence customer e-loyalty and positive word-of-mouth (WOM) via relationship quality (trust, satisfaction, and commitment) in business-to-business e-commerce. Three hundred and twelve online services users of the Market...