Purpose – To empirically study the performance of large retailers in terms of the strategic profit model and the retail performance index over time. Design/methodology/approach – This study looks at how well the largest public US retailers performed financially from 1982 to 2001. Several...

Many companies are placing greater emphasis today on the marketing of their mature brands. Notes several reasons for that trend persisting well into the future. Little has been written about how companies can more methodically plan and enact marketing strategies for these brands. Addresses the...

Purpose: The purpose of this paper is to analyze differences between multichannel and omnichannel marketing, describe the advantages of omnichannel marketing and explain how retailers can best transition from multichannel marketing to omnichannel marketing. Design/methodology/approach: The...