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Directory of advertising, marketing, and public relations education in the United States
Borton, Elon G. (compiler) - Advertising Federation of America / Bureau of Research … - 1960
Persistent link: https://www.econbiz.de/10003077786
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Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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City and enterprise : corporate community involvement in European and US cities
Berg, Leo van ¬den; Braun, Erik; Otgaar, Alexander H. J. - 2003
Persistent link: https://www.econbiz.de/10004454070
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Spinning the bottle : case studies in wine puplic relations
Posert, Harvey (contributor) - 2004
Persistent link: https://www.econbiz.de/10004800722
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What were they thinking? : crisis communication, the good, the bad, and the totally clueless
Adubato, Steve - 2008
Persistent link: https://www.econbiz.de/10004925120
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Understanding the US generic advertising system and its role in information management among commodities and food systems
Ward, Ronald W. - In: Innovation and system dynamics in food networks 2007 : …, (pp. 275-285). 2007
Persistent link: https://www.econbiz.de/10003713226
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Community stakeholder responses to advocacy advertising : trust, accountability, and the Persuasion Knowledge Model (PKM)
Miller, Barbara; Sinclair, Janas - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 37-51
Persistent link: https://www.econbiz.de/10003863797
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.; Weinberger, Marc G.; Weinberger, … - In: Journal of advertising research 55 (2015) 4, pp. 416-432
Persistent link: https://www.econbiz.de/10011429162