Laketa, Marko; Sanader, Dusica; Laketa, Luka; Misic, … - In: UTMS journal of economics / University of Tourism and … 6 (2015) 2, pp. 241-254
Customer Relationship Management concept is tendency of banking sector to establish and maintain long-term relationships with customers in order to provide value for customers and banks. This concept allows bank to identify, segment, communicate and build long-term relationships with customers...