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Two aspirins and a comedy : how television can enhance health and society

Spencer, Metta - 2006

Persistent link: https://www.econbiz.de/10004891034

Edited clean version : technology and the culture of control

Guins, Raiford - 2009

Persistent link: https://www.econbiz.de/10004936633

Oppenheim, Charles; Turner, Margaret - In: Aslib Proceedings 51 (1999) 9, pp. 290-301

An investigation of what happens when fans take material related to popular TV science fiction/fantasy programmes without permission, give the copyright holder full credit, and use it to promote the show from which they have taken the material. The web sites relating to two TV series were chosen...

Persistent link: https://www.econbiz.de/10014674055

Selecting key capabilities of TV‐shopping companies applying analytic network process

Liao, Sen‐Kuei; Chang, Kuei‐Lun - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 1, pp. 161-173

Purpose – The purpose of this paper is to help Taiwan TV‐shopping companies to effectively select the key capabilities by introducing a multiple criteria decision‐making method, the analytic network process (ANP), that has been employed in many areas of managerial decision making....

Persistent link: https://www.econbiz.de/10014674664

Like it or not: differences in advertising likeability and dislikeability within Asia

Gazley, Aaron; Krisjanous, Jayne; Fam, Kim‐Shyan; … - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 1, pp. 23-40

Purpose – The purpose of this paper is to examine Asian consumers' attitudes towards television advertisements (ads) to … exists between liking (disliking) television ads and buying more (less) of the advertised products. However, differences …

Persistent link: https://www.econbiz.de/10014674762

Eliciting intrinsic knowledge in the business processes of electronic government with UML extensions

Santos, Paloma Maria; de Melo Braga, Marcus; José … - In: Business Process Management Journal 19 (2013) 2, pp. 318-335

Purpose – The purpose of this paper is to demonstrate the application of UML extensions on the elicitation of the knowledge that is intrinsic to the business processes of electronic government that will be available on digital TV. Design/methodology/approach – Based on the understanding...

Persistent link: https://www.econbiz.de/10014687981

A comparison of values in infomercials and commercials

Hetsroni, Amir; Asya, Ilan - In: Corporate Communications: An International Journal 7 (2002) 1, pp. 34-45

The study compared values represented in infomercials with values represented in conventional commercials. A total of 318 infomercials and 861 commercials broadcast in Israel in the late 1990s were coded to examine the prominence of value systems and of specific values. Of the three value...

Persistent link: https://www.econbiz.de/10014691521

Television clutter ‐ the British experience

Meech, Peter - In: Corporate Communications: An International Journal 4 (1999) 1, pp. 37-42

The promotion of television programmes and television channels is becoming increasingly important in the UK as it is … elsewhere. This study focuses on those forms which appear on‐air between programmes on British television and which have come to …

Persistent link: https://www.econbiz.de/10014691837

Television: force multiplier or town crier in the global village?

Taylor, Philip M. - In: Corporate Communications: An International Journal 4 (1999) 2, pp. 61-72

Examines the role of television in domestic and foreign affairs, discussing the way it has changed from being a passive … that this can be dangerous as live television bypasses the editors and journalists, meaning broadcasts can become an …

Persistent link: https://www.econbiz.de/10014691839

Consumer reactions to product placement strategies in television sponsorship

d’Astous, Alain; Séguin, Nathalie - In: European Journal of Marketing 33 (1999) 9/10, pp. 896-910

consumer reactions in the context of television sponsorship. Four factors were manipulated: type of placement, sponsor’s image …, type of television program and sponsor‐program congruity. Uses a factorial design comprising these four factors, which was …’ evaluative and ethical judgements and that their effects interact with the type of television program. Suggests that evaluations …

Persistent link: https://www.econbiz.de/10014723348