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PVRS and advertising exposure: a video ethnographic study

Pearson, Sarah; Barwise, Patrick - In: Qualitative Market Research: An International Journal 11 (2008) 4, pp. 386-399

emerging technologies, e.g. video on demand, internet protocol television and mobile TV. Originality/value – The paper …

Persistent link: https://www.econbiz.de/10014987200

From bread-maker to bomb-builder

Moniz, Tracy - In: Qualitative Research in Organizations and Management: … 12 (2017) 3, pp. 207-224

Purpose The purpose of this paper is to explore the construction of gender identity in the Canadian television series …

Persistent link: https://www.econbiz.de/10014989462

“Now it's up to you!” Children consuming commercial television

Tingstad, Vebjørg - In: Society and Business Review 2 (2007) 1, pp. 15-36

Purpose – This paper seeks to report from a qualitative study of the global television concept Pop Idol with the aim of … paper discusses how young consumers distinguish between two “regimes of truth” in the television concept: first the creation …

Persistent link: https://www.econbiz.de/10015007138

Player power: capturing value in the English football supply network

Lonsdale, Chris - In: Supply Chain Management: An International Journal 9 (2004) 5, pp. 383-391

buyer and suppler exchange by analyzing the recent history of the involvement of BSkyB in particular, and television …

Persistent link: https://www.econbiz.de/10015008355

API discovers “good enough” is better than best

In: Strategic Direction 24 (2008) 9, pp. 19-21

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Persistent link: https://www.econbiz.de/10015010308

Beware, the ad men are everywhere

In: Strategic Direction 27 (2011) 9, pp. 26-28

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Persistent link: https://www.econbiz.de/10015010649