PVRS and advertising exposure: a video ethnographic study
Year of publication: |
2008
|
---|---|
Authors: | Pearson, Sarah ; Barwise, Patrick |
Other Persons: | Rettie, Ruth (ed.) |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 11.2008, 4, p. 386-399
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Audiovisual media | Video | Ethnography | Television | Advertising |
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