4,750 television advertisements broadcast on children ' s networks during weekdays and weekends, 43.33 and 47.62 percent … advertisements) offered to their children. They may then control television viewing by children, monitor food purchase behavior and …

Examines the penetration of television advertising in relation to the qualitative contents; continuity of the …

Advertising revenues are the primary source of income for cable television networks and the survival of a network …. Elements of the model are illustrated with data abstracted from an actual cable television network.  …

A sample of 217 Saudi children was surveyed to determine the impact of television commercials on their purchase …

television manufacturing companies. Finds that while a broad customer orientation does indeed prevail among large, medium and …

Over the years, research studies have found sex stereotyping in television advertisements. However, those studies … typically examined western television commercials only, leaving open the question of the cultural influence on advertising’s sex … roles in advertising and compare content analysis findings for Chinese and Singaporean television advertisements. Results …

The television business, traditionally static and conservative, is undergoing a deep transformation process in the … the television business. These are becoming fuzzier and fuzzier and opportunities for new entrants have been largely … increasing. This article provides an exhaustive review of the ongoing processes changing television and proposes a strategic …