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Super Bowl ads

Hartmann, Wesley R.; Klapper, Daniel - In: Marketing science : the marketing journal of the … 37 (2018) 1, pp. 78-96

Persistent link: https://www.econbiz.de/10011818457

Pula students' television competencies

Vukić, Tijana; Nefat, Kristina; Peranić, Zvonimir - In: Economic research 34 (2021) 1,1, pp. 90-108

Persistent link: https://www.econbiz.de/10013341425

TV broadcasting of the Tour de France : from local experiment to global media product, 1948 - 2021

Reeth, Daam van - In: Essays in economic & business history : the journal of … 40 (2022), pp. 64-83

This article discusses the evolution of Tour de France TV broadcasting. Over the course of 70 years, the duration, quality and scope of the race's coverage changed dramatically. Three periods are identified. In a first phase (1948-1967), Tour de France TV coverage was just a relatively small...

Persistent link: https://www.econbiz.de/10013431088

Portrayals of volunteering on U.S. television : a textual analysis

Wiley, Kimberly; Evans, Marissa - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 878-900

Persistent link: https://www.econbiz.de/10013391987

Fertility, electricity and television : is there a link? : evidence from Pakistan : 1990-2018

Tasciotti, Luca; Sulehria, Farooq; Wagner, Natascha - In: Journal of demographic economics : JODE 90 (2024) 2, pp. 285-312

Persistent link: https://www.econbiz.de/10015055389

Superstars in politics : the role of the media in the rise and success of Junichiro Koizumi

Yamamura, Eiji; Sabatini, Fabio - 2014 - Preprint

landslide electoral victory, this study empirically assesses the influence of television (TV) and newspapers on individuals … platform, charisma and attractiveness wield a greater influence on TV watchers of the opposite sex. Television apparently works …

Persistent link: https://www.econbiz.de/10010381044