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Guest editorial : a roadmap and future research agenda for luxury marketing and branding research
Christodoulides, George; Wiedmann, Klaus-Peter - In: The journal of product & brand management 31 (2022) 3, pp. 341-350
Persistent link: https://www.econbiz.de/10013164335
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A strategic framework for technological innovations in support of the customer experience : a focus on luxury retailers
Pantano, Eleonora; Pedeliento, Giuseppe; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209716
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New forms of luxury consumption in the sharing economy
Christodoulides, George; Athwal, Navdeep; Boukis, Achilleas - In: Journal of business research : JBR 137 (2021), pp. 89-99
Persistent link: https://www.econbiz.de/10012665767
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A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 6, pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
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Antecedents of attitude and intention towards counterfeit symbolic and experiential products
Michaelidou, Nina; Christodoulides, George - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 976-991
Persistent link: https://www.econbiz.de/10009349576
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The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George; Jevons, Colin; Blackshaw, Pete - In: Journal of advertising research 51 (2011), pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
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Franchising brand benefits : an integrative perspective
Ghantous, Nabil; Christodoulides, George - In: Industrial marketing management : the international … 91 (2020), pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
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The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 111 (2020), pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
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Consumer trust in user-generated brand recommendations on Facebook
Chari, Simos; Christodoulides, George; Presi, Caterina; … - In: Psychology & marketing 33 (2016) 12, pp. 1071-1081
Persistent link: https://www.econbiz.de/10011627275
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Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia; Borel, Laurence; … - In: Psychology & marketing 34 (2017) 4, pp. 448-462
Persistent link: https://www.econbiz.de/10011674020