A strategic framework for technological innovations in support of the customer experience : a focus on luxury retailers
Year of publication: |
2022
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Authors: | Pantano, Eleonora ; Pedeliento, Giuseppe ; Christodoulides, George |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-10
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Subject: | Customer experience | Innovation | Luxury retailing | Technology | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
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