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Metaphor's validity in marketing research
Capelli, Sonia; Jolibert, Alain - In: Psychology & marketing 26 (2009) 12, pp. 1079-1090
Persistent link: https://www.econbiz.de/10003917035
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Automatic term identification for bibliometric mapping
Eck, Nees Jan van; Waltman, Ludo; Noyons, Ed; Buter, … - 2008
Persistent link: https://www.econbiz.de/10008663237
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A sample of Hopsopedia term descriptions
Snoo, Cees de; Wezel, Wout van; Riezebos, Jan - In: Behavioral operations in planning and scheduling, (pp. 443-460). 2011
Persistent link: https://www.econbiz.de/10008669155
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An open source encyclopedia and debating instrument for planning terms : the Hopsopedia
Snoo, Cees de; Wezel, Wout van; Riezebos, Jan - In: Behavioral operations in planning and scheduling, (pp. 433-442). 2011
Persistent link: https://www.econbiz.de/10008669156
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The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh; Tsai, Chia-ching; Cheng, Yin-hui; … - In: Journal of business and psychology 24 (2009) 4, pp. 485-491
Persistent link: https://www.econbiz.de/10003934773
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Technische Kundendienstleistungen : Einordnung, Charakterisierung und Klassifikation
Walter, Philipp - In: Hybride Wertschöpfung : mobile Anwendungssysteme für …, (pp. 24-41). 2010
Persistent link: https://www.econbiz.de/10003973598
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The utopian accounting debate : changing word meaning for a changing world
Compin, Frédéric - In: International journal of economics and accounting : IJEA 1 (2010) 1/2, pp. 76-87
Persistent link: https://www.econbiz.de/10008906245
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Dictionary of logistics and supply chain management : English-German, Deutsch-Englisch
Kiesel, Jens - 2010 - 16th extensively rev. and enlarged ed.
Persistent link: https://www.econbiz.de/10003950185
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Wie zweckmäßig ist das Vorbild der Physik für ökonomische Begriffe und Metaphern?
Muchlinski, Elke - 2010
Persistent link: https://www.econbiz.de/10003989036