Technology-driven change is everywhere and value-capture from new technology is challenging for business managers. Also rival firms may use technology as part of major success strategies. This situation leads managers to be keenly interested in evaluation of alternative technologies prior to...

Presents results of a consumer attitude survey in Dallas, Texas area and found convenience the most important advantage of charge cards and the most important fear-overspending.

Relates the results of consumer evaluation of various cuts of frozen lamb looking at initial and repeat purchase behavior.

A myriad of local, state, and federal laws and regulations exist with the intent to assure consumers a "safe" food supply. This paper addresses some of the economic aspects of federal food safety laws and regulations. A brief summary of federal food safety legislation and programs is offered,...

Brand names and brand equity are recognized as important intangible assets among firm managers in the global food supply chain. This analysis investigates the long-run potential of brand equity among food processors to actually create real options for a firm's management. The empirical analysis...

Agricultural biotechnology firms are high technology companies. Firms in general, and high technology firms in particular, are a set of both assets in place and growth opportunities. This has important implications for managerial decision-making. Knowledge capital motivates exploitation of...

The objective of this research is to investigate food product innovation in the context of the first-mover strategy among food manufacturers within agrifood supply chains. The emphasis of the analysis is on developing a useful metric for tracking new product development in the context of...