Sánchez, Alfonso - In: International Journal of Wine Marketing 12 (2000) 2, pp. 22-36
In this article, information needed for potential US wine exporters to Mexico is provided. The opportunities for US … exporting wines to Mexico. With the increase of wine culture in Mexico, the recovery of the Mexican economy, and the increased …, responding to a US tariff increase on Mexican brooms, Mexico greatly increased its wine tariffs. The US saw its wine market share …