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Market orientation and dimensions of strategic orientation

Morgan, Robert E.; Strong, Carolyn A. - In: European Journal of Marketing 32 (1998) 11/12, pp. 1051-1073

The specific domain of market orientation has been the subject of much scrutiny this decade. Both conceptual and empirical advances have been made to establish the marketing orientation construct as central to marketing decisions, business activities and organizational culture. However, a lacuna...

Persistent link: https://www.econbiz.de/10014723300

The marketing‐finance interface towards financial services with special reference to the new services provided by futures exchanges

Pennings, Joost M.E.; Wetzels, Martin G.M.; Meulenberg, … - In: European Journal of Marketing 33 (1999) 5/6, pp. 531-547

financial services show a rapid product innovation. However, for financial services the risk of failure is considerable. Argues …

Persistent link: https://www.econbiz.de/10014723329

Adoption of payment systems in ten countries – a case study of diffusion of innovations

Antonides, Gerrit; Bas Amesz, H.; Hulscher, Ivo C. - In: European Journal of Marketing 33 (1999) 11/12, pp. 1123-1135

adoption of a system innovation. Based on the shape of the adoption curves and the estimation of external and internal …

Persistent link: https://www.econbiz.de/10014723358

Ice to the Eskimos: How to Market a Product Nobody Wants

In: European Journal of Marketing 33 (1999) 3/4, pp. 419-421

Persistent link: https://www.econbiz.de/10014723413

The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century

Palmer, Adrian - In: European Journal of Marketing 36 (2002) 1/2, pp. 272-273

Persistent link: https://www.econbiz.de/10014723431

How does brand innovativeness affect brand loyalty?

Pappu, Ravi; Quester, Pascale G. - In: European Journal of Marketing 50 (2016) 1/2, pp. 2-28

Purpose – This paper aims to examine how consumers’ perceptions of innovativeness affect an important brand performance metric: consumer brand loyalty. Specifically, the mediating role of perceived quality in this relationship is explained using signaling theory. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014723480

The effect of customer information during new product development on profits from goods and services

Witell, Lars; Gustafsson, Anders; D. Johnson, Michael - In: European Journal of Marketing 48 (2014) 9/10, pp. 1709-1730

Purpose – This study aims to investigate how customer information obtained at different phases of a new product development (NPD) process influences profits from new offerings. Design/methodology/approach – A survey was conducted in the context of NPD in goods and services. A unique database...

Persistent link: https://www.econbiz.de/10014723665

Proactive entrepreneurial behaviour, market orientation, and innovation outcomes

Liu, Gordon; Ko, Wai Wai Joyce; Ngugi, Isaac; Takeda, … - In: European Journal of Marketing 51 (2017) 11/12, pp. 1980-2001

’ innovation capability, which in turn translates into NPD performance. The authors also find that this upward curvilinear … relationship between PEB and innovation capability flips to a downward curvilinear relationship when firms pursue a customer and … behaviour, market orientation and innovation outcomes. …

Persistent link: https://www.econbiz.de/10014724491

Exploring consumers' motivations to engage in innovation through co-creation activities

Roberts, Deborah; Hughes, Mathew; Kertbo, Kia - In: European Journal of Marketing 48 (2014) 1/2, pp. 147-169

Purpose – This paper aims to explore what factors motivate consumers to engage in co-creation innovation activities … enables firms to strategically manage their co-creation relationships and innovation processes. Originality/value – The study …

Persistent link: https://www.econbiz.de/10014724571

Consumer Behaviour towards Fashion

Evans, Martin - In: European Journal of Marketing 23 (1989) 7, pp. 7-16

innovation theory and self‐concept theory. These are seen as being two potentially relevant approaches because fashion is … concerned with “newness”, therefore innovation theory (also concerned with introducing new products and ideas) is logically …, could be more targeted and use concepts from both innovation and self‐concept theory. …

Persistent link: https://www.econbiz.de/10014724698