Adoption of payment systems in ten countries – a case study of diffusion of innovations
Year of publication: |
1999
|
---|---|
Authors: | Antonides, Gerrit ; Bas Amesz, H. ; Hulscher, Ivo C. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 33.1999, 11/12, p. 1123-1135
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Banking industry | Innovation |
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