Kashif, Muhammad; Zarkada, Anna - In: International Journal of Bank Marketing 33 (2015) 6, pp. 672-691
the perspective of frontline banking employees and customers. Design/methodology/approach – The data from 33 frontline … banking employees and 22 customers, 55 in total was collected by structured interviews. The data collection focused a critical … blame each other to trigger a misbehaviour incident during banking transactions. The results reveal a clear communication …